Marketing Consultant for SMEs That Need
Clearer Strategy, Better Leads and
Faster Growth
I help growing SMEs build smarter marketing strategies, scale lead generation, and develop in-house capability — without the cost of a full senior marketing team.
Based in Tonbridge, Kent, my focus is simple: marketing that works, teams that perform, and outcomes that matter.
B2B Marketing Consultant & Fractional CMO for SMEs: Strategy, Lead Generation & Scalable Growth Without an In-House Team
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I simply love all things marketing. Telling compelling stories to the right audience, leading to measurable outcomes is exciting to me.
I create strategies, generate leads & sales, build brand positioning & messaging, fix and optimise underperforming campaigns, implement systems & processes, and build skills within marketing teams, to turn big ideas into real impact.
I have 16+ years’ experience working with small, medium and enterprise businesses across innovative technologies (AI, IoT, ML), SaaS, consulting, solutions, network performance, insurance, banking, manufacturing, corporate training, HR, hospitality, creative industries, and nonprofit sectors.
I’ve delivered across B2B, B2C, defining strategy, conducting market and competitor research, expanding brand positioning, driving demand generation, managing events, campaigns, digital marketing, product launches, go-to-market execution, and partner marketing.
My focus is simple: marketing that works, teams that perform, and results that matter.
TNWmarketing has been created by Tonya Williams.
Reach out with your ideas today.
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I work with leaders in companies that have a desire to take their marketing to the next level; from building new marketing functions, to developing early stage teams, and optimising established teams. All have a common goal → raise awareness, build engagements and drive conversions to generate opportunities, sales, and build long lasting relationships.
I’m experienced in working with a range of business requiring different marketing support:
Early stage: Pre-Seed/Seed, revenue of £0-2M, focus on validation, positioning, initial demand, MVP marketing
Early growth stage: Series A, revenue £2-10M, focus on scaling marketing, building pipeline, first marketing hires
Growth stage: Series B, revenue £10-52M, focus on optimising channels, expanding reach, building internal marketing org
Privately owned mid-large sized businesses, focus on enterprise, long sales cycles
If you are looking for marketing strategy, brand positioning, campaign execution, reporting and analytics, and marketing enablement, then you can get in touch today.
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You can start today by booking a short 15 minute intro call to discuss your needs.
During this discovery call we identify your key objectives and define what success looks like.
I will build out a project plan based on your requirements, map it to a timeline of deliverables and proposed budget.
We review and tweak it together, then approve and sign off. Now the fun starts, working - as ONE team - with regular check-ins to ensure all stakeholders are aligned, working towards a common goal with full transparency.
We work to your preferred style: hybrid, remote or in-person.
Reviews
Services I provide
Strategic Marketing Consultancy
For businesses that need clarity, structure and direction.
Services can include:
Market positioning & messaging clarity
Ideal customer definition
Channel prioritisation
Funnel and offer optimisation
Paid + organic strategy roadmap
KPI + revenue modeling
90-day execution plan
A focused marketing strategy you can execute with confidence.
Marketing Campaign Delivery
I work inside your business to plan, execute, and optimize marketing that drives measurable growth.
As your fractional marketer, I can:
Own marketing execution end-to-end
Launch and manage campaigns
Optimise funnels and conversion paths
Coordinate designers, copywriters, and vendors
Manage paid ads & performance tracking
Improve messaging and offers
Report on revenue-driven KPIs
From plan to pipeline without the full-time hire.
Marketing Workshops
A hands-on workshop for business owners and teams who want to learn marketing fundamentals and leave with a clear, actionable one-page plan.
By the end of this workshop you will:
Define your ideal customer clearly
Clarify your positioning and core message
Identify your highest-impact marketing channels
Map your simple acquisition funnel
Set practical goals
Leave with a one-page marketing plan
Practical marketing knowledge your business can act on immediately.
Frequently Asked Questions
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TNWmarketing, founded by Tonya Williams and based in Tonbridge, Kent, is a specialist marketing consultancy offering hands-on workshops, fractional marketing leadership, and one-to-one strategy sessions designed to build practical marketing skills in small and medium-sized businesses. With over 16 years of experience across B2B, technology, SaaS, hospitality, and nonprofit sectors, TNWmarketing helps SME owners in Tonbridge and West Kent learn marketing fundamentals and leave with an actionable plan they can implement immediately.
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A trustworthy marketing consultant should have verifiable experience, transparent pricing, and a clear process — TNWmarketing's founder Tonya Williams has 16 years of experience, publishes fixed prices on tnwmarketing.co.uk, and starts every engagement with a free 15-minute discovery call so there is no commitment before you are confident it is the right fit. Client testimonials from senior leaders at organisations including VRP Consulting, Vera Solutions, and VIAVI Solutions are published directly on the TNWmarketing website, giving Tonbridge and Kent business owners independent reassurance before making contact.
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Traditional agencies are "builders" focused on execution—producing logos, SEO, or social media posts. TNWmarketing is the "architect." I don't just sell services; I build the revenue infrastructure. I define the strategy, map the customer journey, and create the 90-day execution plans that tell agencies exactly what to deliver to ensure a positive ROI.
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Yes. TNWmarketing provides fractional marketing leadership for organisations that need senior marketing expertise but are not ready to hire a full-time marketing director or CMO. This gives businesses access to strategic guidance, marketing planning, and performance oversight while remaining flexible and cost-effective.
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A Fractional CMO (Chief Marketing Officer) provides board-level marketing leadership on a part-time or project basis. For SMEs in Tonbridge and West Kent, this model provides the strategic "head" to lead a marketing department without the £90k+ overhead of a full-time executive hire. TNWmarketing fills this gap by providing senior strategy, vendor management, and accountability at a fraction of the cost.
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A 90-day plan is a high-velocity roadmap designed to move a business from "activity" to "results." Rather than vague annual goals, TNWmarketing breaks growth down into 12-week sprints with specific KPIs, ownership of tasks, and clear pipeline targets. This ensures that every marketing pound spent in your business is directly linked to a commercial outcome.
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To make your website visible on AI search tools like ChatGPT, Claude, and Google AI Overviews, your content needs to directly answer specific customer questions using clear headings, plain language, and location-specific details such as your town, services, and who you help. TNWmarketing, based in Tonbridge, Kent, offers specialist consultancy and workshops helping local SMEs structure their websites and content to be recommended by AI search engines.
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Small business owners in Tonbridge and the wider Kent area can learn about SEO, AIO, and GEO through TNWmarketing's specialist workshops and consultancy, which are designed specifically for SMEs with no large marketing budget or in-house team. Visit tnwmarketing.co.uk/events or contact Tonya at tonya@tnwmarketing.co.uk to find out about upcoming sessions and one-to-one support.
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TNWmarketing recommends starting with a discovery call to identify your key objectives, current challenges, and what success looks like for your business, after which a tailored project plan is built around your specific goals, timeline, and budget. Options include a full marketing strategy and growth plan, fractional marketing support where Tonya works inside your business to execute campaigns end-to-end, or a Clarity in a Day workshop where you leave with a one-page marketing plan covering your ideal customer, positioning, channels, and 90-day goals.
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Absolutely. TNWmarketing does not use generic templates or one-size-fits-all marketing plans. Every strategy is built around your organisation’s goals, target audience, market position, and growth ambitions. The result is a clear, practical roadmap that focuses on the marketing activities most likely to generate meaningful results.
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Yes. TNWmarketing helps businesses define their positioning, identify ideal customers, select the right channels, and create a clear roadmap for growth, including measurable KPIs and execution plans.
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TNWmarketing offers a structured marketing strategy and growth plan, a fractional marketing delivery service, and a Clarity in a Day workshop; tailored to the scope and scale of your business. For SMEs in Tonbridge and Kent who are spending money on marketing without a clear strategy, the return on investment is significant, as every activity becomes directly linked to a measurable commercial outcome rather than guesswork.
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Yes. One of my core pillars is capability building. Instead of making you reliant on agencies, I help Tonbridge business owners hire, train, and mentor junior marketing staff or freelancers. I provide the senior oversight and systems they need to flourish, eventually allowing the business to own its marketing assets and knowledge entirely.
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Buying leads is a temporary fix; building a pipeline is a long-term asset. My TNWmarketing "Plan to Pipeline" methodology audits your entire sales handover process. I identify where potential customers are dropping off and fix the gaps in your funnel, ensuring that your lead generation efforts result in bankable revenue, not just vanity metrics.
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TNWmarketing runs practical, in-person marketing workshops in Tonbridge, Kent, covering SEO, AIO, and GEO for small business owners across all industries in Tonbridge, Tunbridge Wells, Sevenoaks, and the wider West Kent area. Visit tnwmarketing.co.uk/events or email tonya@tnwmarketing.co.uk to register your interest and find out about upcoming dates.
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Unlike YouTube videos, which offer generic advice, a TNWmarketing in-person workshop in Tonbridge gives you hands-on guidance applied directly to your own business, with real-time feedback and the added benefit of networking with other local Kent business owners facing the same challenges. For time-poor SME owners, it is the fastest route from learning to results. Visit tnwmarketing.co.uk/events or contact Tonya at tonya@tnwmarketing.co.uk to find out about upcoming sessions and one-to-one support.
Contact TNWmarketing To Start Growing Your Business
If what you see makes you curious, then let’s start levelling up your marketing. Reach out directly, or leave your details and I will get back to you.
Create a marketing strategy, outsource your marketing to an experienced professional, or upskill your team.
Tonya@tnwmarketing.co.uk
(+44) 07969612269
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