What services does TNWmarketing offer?

TNWmarketing provides practical marketing support for growing businesses, including marketing strategy development, fractional marketing leadership, lead generation, campaign optimisation, and marketing workshops. The goal is to help companies increase visibility, attract customers, and grow revenue with measurable results.

Who is TNWmarketing for?

TNWmarketing works with ambitious organisations ranging from early-stage startups to established companies. Services are designed for businesses that need senior marketing expertise but may not yet have the time, resources, or need for a full in-house marketing team.

How is TNWmarketing different from a marketing agency?

TNWmarketing operates as a strategic marketing partner rather than a traditional agency. Instead of focusing only on delivering specific marketing activities, TNWmarketing works with businesses to develop clear marketing strategies, identify the most effective channels, and prioritise actions that drive measurable growth. This ensures marketing efforts are aligned with business goals and resources, rather than simply executing campaigns without a strategic foundation.

Do you offer fractional CMO or senior marketing leadership?

Yes. TNWmarketing provides fractional marketing leadership for organisations that need senior marketing expertise but are not ready to hire a full-time marketing director or CMO. This gives businesses access to strategic guidance, marketing planning, and performance oversight while remaining flexible and cost-effective.

Will my marketing strategy be tailored to my business?

Absolutely. TNWmarketing does not use generic templates or one-size-fits-all marketing plans. Every strategy is built around your organisation's goals, target audience, market position, and growth ambitions. The result is a clear, practical roadmap that focuses on the marketing activities most likely to generate meaningful results.

How does the process work?

Most partnerships start with a short discovery call to understand your business goals, current marketing challenges, and growth targets. From there, TNWmarketing creates a tailored plan that outlines strategy, timelines, and recommended actions to deliver measurable outcomes.

Can you help build a marketing strategy from scratch?

Yes. TNWmarketing helps businesses define their positioning, identify ideal customers, select the right channels, and create a clear roadmap for growth, including measurable KPIs and execution plans.

How is pricing structured?

Pricing depends on the scope of work. Workshops have fixed pricing, while consulting and fractional marketing services are tailored to the specific needs, objectives, and scale of each business.

What is the difference between a marketing consultant and a fractional CMO?

A marketing consultant advises on specific projects or challenges, such as reviewing a campaign, defining a positioning statement, or producing a strategy document. A fractional CMO takes on executive ownership, setting strategy, leading execution, managing vendors, and being accountable for commercial outcomes on a part-time basis rather than full-time. TNWmarketing provides both, with the right choice depending on whether the primary gap is a plan, ongoing execution, or senior oversight.

How do I grow my B2B business when I have no marketing team?

Growing a B2B business without a marketing team is common for SMEs at early and growth stage. The typical starting point is defining the ideal customer, clarifying positioning and messaging, and identifying the two or three channels most likely to produce qualified leads. TNWmarketing can produce a strategy for internal execution, or act as a fractional marketer running campaigns end-to-end while building the processes and skills needed for the business to eventually manage marketing in-house.

How long does it take to see results from a marketing consultant?

Strategic clarity on positioning, ideal customer, and priority channels can be achieved in a single day through the Clarity in a Day workshop. A full marketing strategy and 90-day execution plan is typically delivered within a few weeks of engagement, with measurable pipeline results from campaigns generally emerging within the first 90-day sprint. A free 15-minute discovery call is available to discuss specific timelines before any commitment.

Can a marketing consultant help a B2B technology or SaaS business specifically?

Yes. Sector experience matters significantly in B2B technology marketing, where longer sales cycles, technical buyer personas, and account-based approaches require more than generic marketing advice. TNWmarketing has over 16 years of experience working with businesses in AI, IoT, machine learning, SaaS, and network performance, as well as consulting and professional services, covering go-to-market strategy, product launches, demand generation, partner marketing, and campaign execution.

Marketing Consultant for SMEs That Need

Clearer Strategy, Better Leads and

Faster Growth

I help growing SMEs build smarter marketing strategies, scale lead generation, and develop in-house capability — without the cost of a full senior marketing team.

Based in Tonbridge, Kent, my focus is simple: marketing that works, teams that perform, and outcomes that matter.

B2B Marketing Consultant & Fractional CMO for SMEs: Strategy, Lead Generation & Scalable Growth Without an In-House Team

Book a discovery call

I simply love all things marketing. Telling compelling stories to the right audience, leading to measurable outcomes is exciting to me.
I create strategies, generate leads & sales, build brand positioning & messaging, fix and optimise underperforming campaigns, implement systems & processes, and build skills within marketing teams, to turn big ideas into real impact.
I have 16+ years’ experience working with small, medium and enterprise businesses across innovative technologies (AI, IoT, ML), SaaS, consulting, solutions, network performance, insurance, banking, manufacturing, corporate training, HR, hospitality, creative industries, and nonprofit sectors.
I’ve delivered across B2B, B2C, defining strategy, conducting market and competitor research, expanding brand positioning, driving demand generation, managing events, campaigns, digital marketing, product launches, go-to-market execution, and partner marketing.
My focus is simple: marketing that works, teams that perform, and results that matter.
TNWmarketing has been created by Tonya Williams.
Reach out with your ideas today.
I work with leaders in companies that have a desire to take their marketing to the next level; from building new marketing functions, to developing early stage teams, and optimising established teams. All have a common goal → raise awareness, build engagements and drive conversions to generate opportunities, sales, and build long lasting relationships.
I’m experienced in working with a range of business requiring different marketing support:
- Early stage: Pre-Seed/Seed, revenue of £0-2M, focus on validation, positioning, initial demand, MVP marketing
- Early growth stage: Series A, revenue £2-10M, focus on scaling marketing, building pipeline, first marketing hires
- Growth stage: Series B, revenue £10-52M, focus on optimising channels, expanding reach, building internal marketing org
- Privately owned mid-large sized businesses, focus on enterprise, long sales cycles
If you are looking for marketing strategy, brand positioning, campaign execution, reporting and analytics, and marketing enablement, then you can get in touch today.
You can start today by booking a short 15 minute intro call to discuss your needs.
During this discovery call we identify your key objectives and define what success looks like.
I will build out a project plan based on your requirements, map it to a timeline of deliverables and proposed budget.
We review and tweak it together, then approve and sign off. Now the fun starts, working - as ONE team - with regular check-ins to ensure all stakeholders are aligned, working towards a common goal with full transparency.
We work to your preferred style: hybrid, remote or in-person.

Reviews

“Exceptional transforming our message and position in the marketplace across all channels with our audience—web, social, email, sales materials, events, partners, and launching our sustainability initiative Plant for the Planet campaign. Tonya brings energy and creativity to all aspects of her work. It is a real privilege to work with her.”

—Will Lamb, Chief Revenue Officer, VRP Consulting
"Tonya is a veritable force majeure in the world of marketing services. Before her involvement we were known as an outsourcing provider. We are now a reputable global Salesforce Consulting partner, known in the market for delivering quality professional consulting, advisory, implementation, and managed services, thanks to her vision and ability to execute."

Mark Hartnady, Chief Technology Officer, VRP Consulting
“A force of positivity and momentum, propelling projects forward, leading the maturation of our marketing function—overseeing a website revamp, modernising our presentation templates, leading multiple campaigns to amplify Vera’s impact, and driving significant growth in our LinkedIn audience.”

—Katrina Seidel, Chief Growth Officer, Vera Solutions
"Really turned around our marketing efforts, from events and social media to email campaigns and content, having made an impact on Vera, our team and our clients. Marketing at Vera is in a far better place than it was 3 years ago.”

—Zak Kaufman, Co-Founder and Chief Executive Officer, Vera Solutions
“Highly skilled social media strategist, and creative content writer. The ability to quickly understand client requirements, build a tailored digital marketing strategy, and deliver engaging content, significantly drove our client project growth.”

—Melanie Hill, Founder and Director, Acorn2Oak Marketing
“We had great success at our seminar series generating hundreds of attendees, with great feedback and lots of opportunities. We could focus on sales, knowing our marketing execution was in good hands.”

Ales Mahler, Account Executive, VIAVI Solutions
"It is always a pleasure to work with you. Your structured planning and realisation bring us mutual success. This motivates for new tasks. In addition, your multilingualism should be emphasized, your excellent German enables you to perform all processes and organisations in the German-speaking countries."

—Johann Tutsch, Account Manager Inside Sales, Viavi Solutions
"Tonya is a fantastic energetic force, the ideas she brings to the table are always fresh, well considered and exceptional. As the main benefactor of her marketing activities, she made the life of the sales team easy, from ongoing campaigns to one-off events and promotions."

—Dan Teare, Sector Director mpro5

Services I provide

Strategic Marketing Consultancy

Strategic Marketing That Drives Measurable Growth

£600.00

For businesses that need clarity, structure and direction.

Services can include:

Market positioning & messaging clarity
Ideal customer definition
Channel prioritisation
Funnel and offer optimisation
Paid + organic strategy roadmap
KPI + revenue modeling
90-day execution plan

A focused marketing strategy you can execute with confidence.

Enquire now

Marketing Campaign Delivery

Execution-First Marketing for Growing Businesses

£500.00

I work inside your business to plan, execute, and optimize marketing that drives measurable growth.

As your fractional marketer, I can:

Own marketing execution end-to-end
Launch and manage campaigns
Optimise funnels and conversion paths
Coordinate designers, copywriters, and vendors
Manage paid ads & performance tracking
Improve messaging and offers
Report on revenue-driven KPIs

From plan to pipeline without the full-time hire.

Book intro call

Marketing Workshops

Clarity in a Day: Build Your Marketing Plan and Stop Guessing

£300.00

A hands-on workshop for business owners and teams who want to learn marketing fundamentals and leave with a clear, actionable one-page plan.

By the end of this workshop you will:

Define your ideal customer clearly
Clarify your positioning and core message
Identify your highest-impact marketing channels
Map your simple acquisition funnel
Set practical goals
Leave with a one-page marketing plan

Practical marketing knowledge your business can act on immediately.

get in touch

Frequently Asked Questions

A marketing consultant advises on specific projects or challenges — for example, reviewing a campaign, defining a positioning statement, or producing a strategy document. A fractional CMO (Chief Marketing Officer) takes on executive ownership: setting strategy, leading execution, managing vendors, and being accountable to commercial outcomes, on a part-time basis rather than full-time. TNWmarketing provides both. Businesses that need a clear strategy document or a focused workshop typically engage the consultancy or workshop services. Businesses that need ongoing senior marketing leadership — without hiring a full-time marketing director at a cost of £70,000–£100,000 per year — engage the fractional marketing delivery service. The right choice depends on whether your primary gap is a plan, ongoing execution, or senior oversight.
Growing a B2B business without a marketing team is a common challenge for SMEs at early and growth stage. TNWmarketing works specifically with businesses in this position — including pre-seed to Series B companies and privately owned businesses — across sectors such as technology, SaaS, consulting, and professional services. The typical starting point is defining your ideal customer, clarifying your positioning and message, and identifying the two or three channels most likely to produce qualified leads for your business. TNWmarketing can either produce a strategy you then execute internally, or act as a fractional marketer who runs campaigns end-to-end while building the processes and skills that allow the business to eventually own its marketing in-house. The goal is not dependency on an external consultant — it is a business that understands and can run its own marketing.

The timeline depends on what you are measuring. Strategic clarity — knowing your positioning, your ideal customer, and your priority channels — can be achieved in a single day through the TNWmarketing Clarity in a Day workshop. A full marketing strategy and 90-day execution plan is typically delivered within a few weeks of the initial engagement. Measurable pipeline results from campaigns generally emerge within the first 90-day sprint, with TNWmarketing structuring work in focused 12-week cycles that tie every marketing activity to a specific commercial outcome. There is no honest answer that promises immediate results from zero — but for SMEs that currently have no clear strategy, the fastest route to results is fixing the strategy first, then executing it. TNWmarketing starts with a free 15-minute discovery call where you can discuss your specific timeline and objectives before making any commitment.
Yes, and sector experience matters significantly in B2B technology marketing. Generic marketing advice rarely translates cleanly into the longer sales cycles, technical buyer personas, and account-based approaches that SaaS and technology businesses require. TNWmarketing has over 16 years of experience working specifically with businesses in AI, IoT, machine learning, SaaS, and network performance, as well as consulting and professional services. This includes go-to-market strategy, product launches, demand generation, partner marketing, and campaign execution for both scale-ups and established technology businesses. For B2B technology companies in particular, the work spans positioning for technical and commercial audiences simultaneously — a challenge that requires genuine sector familiarity rather than a generalised marketing approach.

Contact TNWmarketing To Start Growing Your Business

If what you see makes you curious, then let’s start levelling up your marketing. Reach out directly, or leave your details and I will get back to you.

Create a marketing strategy, outsource your marketing to an experienced professional, or upskill your team.

Tonya@tnwmarketing.co.uk

(+44) 07969612269

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Marketing Consultant for SMEs That Need

Clearer Strategy, Better Leads and

Faster Growth

B2B Marketing Consultant & Fractional CMO for SMEs: Strategy, Lead Generation & Scalable Growth Without an In-House Team

"Really turned around our marketing efforts, from events and social media to email campaigns and content, having made an impact on Vera, our team and our clients. Marketing at Vera is in a far better place than it was 3 years ago.”

“Highly skilled social media strategist, and creative content writer. The ability to quickly understand client requirements, build a tailored digital marketing strategy, and deliver engaging content, significantly drove our client project growth.”

“We had great success at our seminar series generating hundreds of attendees, with great feedback and lots of opportunities. We could focus on sales, knowing our marketing execution was in good hands.”

"Tonya is a fantastic energetic force, the ideas she brings to the table are always fresh, well considered and exceptional. As the main benefactor of her marketing activities, she made the life of the sales team easy, from ongoing campaigns to one-off events and promotions."